Introduction
PNC philanthropic financial planning is an innovative and impact-driven approach that intertwines traditional wealth management with intentional giving. As a comprehensive service, it empowers individuals, families, and nonprofit institutions to align financial goals with meaningful philanthropic legacies. PNC, a leading U.S. financial institution, has embedded this discipline into its offerings, helping clients translate their values into measurable community impact while optimizing tax, estate, and legacy objectives.
Understanding PNC’s Strategic Philanthropy Framework
PNC Private Bank’s Hawthorn® Model
PNC Private Bank, through its Hawthorn® advisory platform, offers bespoke philanthropic planning that begins with the “Why” and “What” before determining the “How” of charitable giving. This client-centric philosophy ensures that every philanthropic plan reflects personal motivations, family values, and long-term vision. Tools include charitable trusts, donor-advised funds (DAFs), and private foundation management, all structured to optimize tax efficiency and administrative ease. PNC Bank
The Fund for Charitable Giving
For those seeking simplicity and flexibility, PNC’s Fund for Charitable Giving—a donor-advised fund-like solution—allows donors to contribute now and decide where the grants go later. This vehicle removes assets from one’s estate, offers tax deductions, eliminates capital gains taxes on long-held appreciated securities, and handles reporting and distribution logistics through an online portal. ffcg.iphiview.com
Institutional and Nonprofit-Focused Philanthropic Solutions
Planned Giving Solutions Group
Nonprofit organizations often face complexity in managing planned gifts, ranging from administration to compliance. PNC’s Planned Giving Solutions Group takes on these burdens by outsourcing both investment and back-office functions, allowing nonprofits to focus on mission delivery rather than paperwork. Their platform includes account reporting, policy guidance, investment oversight, and use of the PNC Gifting Portal®. PNC Bank+1
Institutional Asset Management (IAM) for Nonprofits
PNC’s Institutional Asset Management provides nonprofits with outsourced chief investment officer (OCIO) services, purpose-aligned investing, fixed income strategy, liquidity management, discretionary grantmaking, scholarship administration, and enterprise financial modeling. These services are tailored to support long-term mission sustainability and economic resilience. PNC Bank+1
PNC Foundation & Philanthropic Reach
Grantmaking Through the PNC Foundation
The PNC Foundation focuses its grants on early childhood education, arts and culture, economic development, community services, and affordable housing. In particular, the Grow Up Great® initiative targets developmental readiness in children from birth to age five, with priority given to programs serving low- to moderate-income families and those emphasizing STEM, literacy, arts, and emotional development. PNC Bank+1
Charitable Trusts and Sponsorships
PNC acts as trustee for nearly 200 perpetual charitable trusts and private foundations, distributing \$65 million—or up to \$70 million annually—in grants to eligible nonprofits, depending on programmatic fit and donor intent. These funds support organizations addressing education, health, social services, the arts, and broader community needs. PNC Bank+1
Additionally, PNC supports community engagement through charitable sponsorships—partnering with entities that promote early education, local culture, and social initiatives, such as PBS programs, arts festivals, and literacy events. PNC Bank
Integrating Philanthropy with Financial Planning
Aligning Goals with Giving
PNC’s holistic financial planning strategies seamlessly integrate philanthropic aspirations with broader objectives like retirement, succession, and estate management. By designing giving plans that align with values while leveraging tax-efficient structures, clients maximize impact without compromising on wealth preservation. PNC Bank+1
Building a Legacy
Strategic tools—such as DAFs, charitable trusts, and private foundations—enable donors to create multi-generational impact. These structures foster an enduring legacy that reflects family values and philanthropic vision, while offering flexibility, governance, and tax advantages. PNC Bankffcg.iphiview.com
Responding to Emerging Philanthropic Trends
PNC’s Nonprofit Strategy & Solutions Group helps organizations navigate today’s philanthropic landscape, marked by shifts in donor demographics, economic volatility, and evolving expectations. Their insights empower nonprofits to adapt fundraising models, forecast revenue, and strengthen governance for long-term sustainability. PNC Bank
Conclusion
PNC philanthropic financial planning is more than giving money—it’s about crafting intentional, strategic impact that aligns with both financial goals and social values. Whether you’re an individual seeking to leave a legacy or a nonprofit navigating funding and investment challenges, PNC offers a comprehensive suite of services tailored to your needs—from personalized philanthropic advising to institutional asset management and community grantmaking.